When word came out that Pizza Hut Japan would be doing a time-limited cross promotion with Macross F, I knew that I had to get in on the action. I’d missed the Marimite crossover, I’d missed the Geass crossover, but I’d be damned if I was going to let a box adorned with Ranka and Sheryl pass un-greasespotted by pizza that was meant for my stomach! What follows is the tale of a surprisingly short journey to the final frontier – not of space, but of arterial blockage:



The saga begins at the Pizza Hut website, where I was asked to become an online member. I did so, and was ushered to the special members only Macross section of the site, where they provided a downloadable wallpaper (presumably illustrated by the staff who animated episode eight) and some cell phone voices (Ranka and Sheryl saying “you’ve got mail!”).

I then ordered a pizza via the online system, being sure to ask for the Macross postcard to be included that would give me a chance at winning fabulous prizes (a manga, signed episode script, album, or poster). Of all the bizarre pizza options I picked a thick crust “deluxe” with pepperoni, bacon, green peppers, and onions; for my first pizza in months I wanted to play it safe. The total bill came to 1,900 yen for a medium pizza and two complimentary cans of oolong tea. Delivery in Japan is expensive. ;_;

In the time it took me to screencap the above images from the site the pizza had arrived – these guys mean business. The transaction went smoothly and I was soon 1,900 yen poorer and one pizza richer:



I ate half the pizza, drank a can of oolong tea, and put the rest in the fridge for tomorrow. The box is saved for posterity, only slightly stained; it will go in the hall of fame of perishable paper-based anime goods along with Rei on a soft drink cup.

And thus ends the tale of one man’s exploration into the unknown depths of pizza: the final frontier. Now that I know how easy it is to order I’m afraid I’ll be falling into this trap more often… at least when there’s some anime on the box.


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Shingo has not written an editorial in months, but plans to do so more often. He still is the editor of this site, by the way, though the only work he’s editing these days is his own; he has also just realized to his horror that Japan has tricked him into engaging in its national online pastime: food blogging. There cannot be orz enough…