Eroanime production company Anime Antenna employee Murakami Kouichi (村上恒一: producer – Mahou Shoujo Ai, The Guts!, Taimanin Asagi, other Pixy titles) made a post on the official Ani-An company blog on May 6th relating the news that Lilith Soft affiliate brand Pixy is in danger of financial collapse within the year, and that other major brands may soon follow.
He describes how Pixy was established with the goal of setting a revolutionary low price point for the OVAs it produced while retaining a high standard of quality, to make legitimate purchase of the product an option for all consumers. As a result profit margins on each sale became razor thin, but for Pixy’s first year of operation they were selling well enough that it seemed they could squeak by. Now, however, according to Murakami Pixy titles are being so widely pirated that their low-cost sales model is proving untenable. He makes the claim that if the current status quo continues, not only Pixy but adult anime as a whole may cease production within the year. Continued below: